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万达醒了,你还睡着吗? 移动端网络品牌营销

2016-09-09 11:42| 发布者: admin| 查看: |欧冠杯下注 评论: 0

  广告投放

        YIDONGDUANKEYILIYONGDEZIYUANYOUNAXIE?

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  目前中国移动端已经基本被BAT等网络巨头垄断,我们能做的便是从那些已经被激活的流量中寻找适合自己的部分。而可以用于网络品牌营销的资源,有如下几类:两微、新闻资讯APP、BAT平台、视频平台、DSP平台、高频APP。

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  新闻资讯APP是两微之外重要的网络品牌营销入口,有今日头条、腾讯APP、网易APP、搜狐APP等。这些新闻资讯APP大部分出身于传统互联网门户,也基本上都能与过微博的血拼,因为他们在新闻资讯领域具有相对优势,所以在这个领域保持领先,就在情理之中了。

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  微信朋友圈广告则是原生的广告投放平台,分为图文和视频两种,按照曝光收费,打的也是精准营销的牌,大家对朋友圈广告有很多不满意,究其原因,是与预期不一致:普通人以为以腾讯的实力,对数据处理能力应该相当强大才对,目前来看,其精准程度有限,足见所谓的精准难度有多高,非常人所能想象。

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  DSP平台,是程序化购买的简称。这个世界好比江湖,总是有很多流派,DSP依赖的算法技术,将广告购买行为通过程序化方式,进行智能投放,这一广告方式为谷歌所推崇。为什么?谷歌的数据处理能力强呗,有了强大的数据处理能力,它自然高唱DSP之歌,并呼吁全世界都采用DSP方式进行广告投放

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  为什么有跨界?是因为领域内的资源价格已经太高,到了好多公司承受不起的程度,或者领域的网络品牌营销欧冠杯下注战已经刺刀见红,部分公司欲出奇致胜,才会打所谓跨界营销这张牌。

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